Laxmi Ethnics
Apr 27, 2025
Laxmi Ethnics: Tradition Meets Tech: Shopify Storefront for laxmi ethnics
Strategy
SEO, Social Ads, Abandoned Cart Recovery
Design
Elegant, Mobile-First, Cultural Aesthetics
Client
Prateek Chavda, Radhika Vekariya
The Challenge :
Laxmi Ethnics, a boutique ethnic wear brand, needed a Shopify website that balanced traditional elegance with modern functionality. Their goal was to showcase intricate sarees, lehengas, and kurta sets while simplifying the shopping experience for a diverse audience. Key hurdles included organizing a vast inventory with intuitive filters (by fabric, occasion, and region), ensuring mobile responsiveness, and integrating localized payment options like Razorpay for Indian customers.
Our Approach:
I designed a visually immersive store using Shopify’s Dawn theme, customized to reflect the brand’s heritage with a rich palette of gold, maroon, and ivory. To enhance usability, I implemented advanced product filtering, high-resolution image zoom, and detailed descriptions (including fabric care and styling tips). A streamlined checkout process with multiple payment gateways reduced cart abandonment, while a responsive layout ensured seamless browsing across devices.
Key Deliverables:
- 8K HDR Festive Banners: Tailored Rakshabandhan visuals featuring kurtis & tunics and and co-ord sets
- Deep Content Architecture: Custom-written policy pages for authenticity and trust
- Mobile-First Experience: Seamless shopping across devices
- Luxury Meets Tradition: Visual storytelling aligned with brand heritage
- SEO & Speed Optimization: Technical finesse to improve visibility and performance
Technologies Used:Shopify, Liquid, Figma, Razorpay
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